Consumer Health Data Privacy Policy
Last Updated: May 26, 2026
Introduction
The Apothecary (“TAP Rx Care,” “we,” “our,” or “us”) operates the website located at https://www.taprxcare.com, including any related online services, patient portals, forms, communications, and healthcare-related offerings (collectively, the “Services”).
This Consumer Health Data Privacy Policy (“Policy”) applies to the extent required under applicable state consumer health privacy laws regarding “Consumer Health Data.” This Policy supplements our general Privacy Policy and HIPAA Notice of Privacy Practices.
This Policy does not apply to Protected Health Information (“PHI”) governed by the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”).
By using our Services, you acknowledge the collection, use, and disclosure practices described in this Policy.
Collection of Consumer Health Data
The Consumer Health Data we collect depends on how you interact with our Services, the healthcare services requested, and the information you choose to provide.
Consumer Health Data You Provide
We may collect the following categories of Consumer Health Data:
Personal Information
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Name
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Email address
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Phone number
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Mailing and billing address
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Date of birth
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Emergency contact information
Account Information
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Username and password
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Account preferences
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Communication preferences
Payment Information
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Credit card or payment details
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Billing information
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Transaction history
Health Information
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Medical history
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Prescription information
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Medication history
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Wellness goals
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Health conditions
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Symptoms
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Treatment preferences
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Laboratory testing information
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Provider communications
Sensitive Health Information
Where voluntarily provided:
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Reproductive health information
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Sexual health information
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Mental health information
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Biometric information
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Wellness assessments
Uploaded Content
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Documents
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Images
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Identification cards
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Insurance information
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Laboratory reports
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Medical forms
Consumer Health Data Collected Automatically
When you use our Services, we may automatically collect certain technical information, including:
Device and Technical Information
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IP address
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Browser type
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Device identifiers
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Operating system
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Mobile device information
Usage Information
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Website activity
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Pages viewed
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Time spent on pages
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Referral URLs
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Interaction history
Location Information
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Approximate geographic location
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Device location data where permitted
Cookies and Tracking Technologies
We may use:
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Cookies
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Analytics tools
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Pixel tags
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Similar tracking technologies
Please review our Cookie Policy for additional information.
Consumer Health Data We Infer or Generate
We may create or infer information from data collected, including:
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Wellness interests
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Treatment preferences
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Service eligibility
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Customer support trends
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Website usage behavior
Consumer Health Data Obtained From Third Parties
We may receive Consumer Health Data from:
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Healthcare providers
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Pharmacy partners
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Laboratory providers
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Payment processors
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Marketing partners
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Analytics providers
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Publicly available sources
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Identity verification services
Use of Consumer Health Data
We may use Consumer Health Data for the following purposes:
Healthcare Services
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Facilitating telehealth services
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Processing prescriptions
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Coordinating pharmacy services
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Managing wellness programs
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Reviewing laboratory results
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Provider communications
Customer Support
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Responding to inquiries
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Technical support
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Appointment scheduling
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Account management
Operations and Security
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Fraud prevention
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Identity verification
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Website security
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Legal compliance
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System administration
Service Improvement
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Improving website functionality
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Enhancing customer experience
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Analytics and research
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Product development
Marketing Communications
Where permitted by law, we may use Consumer Health Data to provide:
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Promotions
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Service updates
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Wellness information
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Marketing communications
You may opt out of marketing communications at any time.
Sharing Consumer Health Data
We may share Consumer Health Data as permitted by applicable law and as necessary to provide Services.
Categories of Recipients
Healthcare Providers
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Physicians
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Nurse practitioners
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Pharmacists
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Laboratories
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Healthcare support providers
Service Providers
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Payment processors
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Cloud hosting providers
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Analytics vendors
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Customer support providers
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Technology providers
Legal and Regulatory Authorities
We may disclose Consumer Health Data:
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To comply with legal obligations
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In response to lawful requests
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To protect rights and safety
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To prevent fraud or abuse
Business Transfers
Consumer Health Data may be transferred during:
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Mergers
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Acquisitions
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Asset sales
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Corporate restructuring
We do not sell Consumer Health Data to third parties.
Your Consumer Health Data Rights
Depending on your state of residence, you may have rights regarding your Consumer Health Data.
These rights may include:
Right to Access
You may request:
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Confirmation of data collection
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Copies of your Consumer Health Data
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Information regarding sharing practices
Right to Correct
You may request correction of inaccurate Consumer Health Data.
Right to Delete
You may request deletion of your Consumer Health Data, subject to legal limitations.
Right to Withdraw Consent
Where applicable, you may withdraw consent regarding collection or sharing of Consumer Health Data.
Right to Appeal
You may appeal a denial of your privacy rights request.
Exercising Your Rights
To submit a privacy rights request, contact us at:
Email: Info@taprxcare.com
We may request additional information to verify your identity before processing your request.
Data Retention
We retain Consumer Health Data:
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As necessary to provide Services
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To comply with legal obligations
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For dispute resolution
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For healthcare operational purposes
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As otherwise permitted by law
Data Security
The Apothecary maintains reasonable administrative, technical, and physical safeguards designed to protect Consumer Health Data.
However, no system can guarantee complete security of electronic transmissions or stored information.
Changes to This Policy
We reserve the right to modify this Consumer Health Data Privacy Policy at any time.
Updated versions will be posted on our website with a revised effective date.
Continued use of the Services after updates constitutes acceptance of the revised Policy.